Shopping cart software and Payment Gateways are inseparable!! If a business has decided to go on the internet, selling of products or services on Internet, a shopping cart is required, plus a mode to accept payments.
Let me take the liberty associated with differentiating between a shopping cart plus associated payment gateways. Hopping cart is the backend software that enables you to sell products online whereas payment gateway is a service without which usually a business cannot accept money for goods/services sold. Personal and monetary details submitted on e-store are usually transmitted to payment gateway service, which then securely routes the information through the relevant financial networks. Upon real-time confirmation, your transaction appears completed.
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Its just like you have gone to a grocery store and on checkout, you are asked for mode of payment – money or card or voucher. For your convenience, store has partnered with different agencies for being able to accept cash, and these are payment gateways.
In the world of search engines and social networking, you can’t manage the message anymore, but you can manage your process. On Web, with the options of shopping carts available, selection of payment gateways is enormous. A correct selection is required; else, business may end up losing money rather than earning profits!
A good number of the shopping cart software are capable of processing orders using most of payment digesting companies available over the Internet, like:
QuickBooks Merchant Services
Paymentech: smwp. com
Paypal. com PRO
NOVA viaklix. com
Rather than listing many aspects that might affect your business to run efficiently, here are few things to be considered while deciding on choice of shopping cart with payment gateways:
Transaction fees of payment gateway: Do your homework on choosing the transaction cost per sale, which generally can dent your income.
Ability to add “custom” payment option/s: Though you might not feel the need to offer other available choices apart from some standard ones, nevertheless , if you going to sell international, your present one might not have global presence. Or, in another case, you are looking forwards to expand your customer bottom by penetration. Therefore , it’s essential for you to check with your shopping cart service provider (hosted / stand-alone) about the capability to add a custom option easily, with out over the top investment!
Effect of multiple payment option: As a business owner, you have to understand whether offering multiple payment options is an intelligent choice or it dilutes the brand value. However, you get a better reach, it might take on your margins through the processing cost. Plus, depending upon the industry, size associated with business, the customer might like several payment option, however , if you are a small entrepreneur, managing multiple payment choices might turn out to be a hassle.
You may choose a desired payment gateway service provider for the shopping cart upon your own preference. It must be noted that by default, there is no real-time checking of the authenticity of the info submitted by the customer when they peruse using a custom payment option. Nevertheless , since SearchFit cart is flexible, an experienced developer can help you add current validation to it. Speak to one of eCommerce consultants now!