Because Blockbuster tries to catch up with it’s major competition, Netflix. It is making it even easier to rent movies online.
Within 2004, Blockbuster started offering customers its own service for online film rentals. Before that, to rent movies online could only be done through Netflix who was doing much better than bricks and mortar type leasing stores.
For example , Hollywood Video, that was once considered a leader in the industry, has observed it’s business go down since online movie rentals came along.
Lucky intended for Blockbuster, they were able to adapt to the particular changing landscape of the online film rental business fast enough in which to stay business.
What does Blockbuster offer how the others don’t? Today, it’s Netflix that has to do some catching up to Blockbuster. Blockbuster customers can rent on Blu-Ray at no extra cost. Netflix charges extra for this advantage.
The other major advantage Blockbuster has over Netflix is its brick-and-mortar stores. While traditional retail outlets seemed at first to be an old-fashioned handicap for people looking for movies to rent, today Blockbuster markets their stores as an added perk that Netflix doesn’t have.
And it’s true: with 7, 000 stores in 21 countries, Blockbuster makes it easy to return movies in your area.
So if a customer feels like renting a movie for the weekend but doesn’t wish to venture out to the store, they can rent online from Blockbuster, then drop it by the store on their way to work on Monday morning.
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Blockbuster also offers one more benefit over Netflix: online game rentals. Netflix offers its clients only movies and television shows, plus although it has a wide variety of these, this still doesn’t offer video games.
Blockbuster’s inventory has long included video gaming, so it was a natural choice to include game rentals when Blockbuster began offering online movie rentals.
In order to rent 1, 2 or 3 movies at once costs the same. The fixed month-to-month charges are $8. 99, $13. 99 and $16. 99.
Do these benefits make Blockbuster a better choice than Netflix? That depends upon your perspective. If you’re a Bluray owner, then yes, it’s preferable to rent movies online from Blockbuster.
If you’re a gamer, then indeed, it’s better to rent movies on-line from Blockbuster.
If all you are thinking about a good selection of movies and don’t brain mailing DVDs back to Netflix, then your two services are basically identical.