With all the economy still in a delicate stage of its recovery, businesses can’t afford to go all out on Christmas corporate gifts anymore. The approach of buying high numbers of cheap promotional products and treating everyone to a festive treat are long gone and the new pattern is to choose style and element to the most deserving over higher quantity to the masses.
So rather than just going buying nice looking corporate gift items it is important to think about what you want as a result of your gifts.
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Do you want to market your organization and promote your brand? Do you want to reward and motivate your staff? Sadly, it is quite rare in the world of Christmas corporate gifts to find a selfless gift, therefore think about your recipients and what can make the biggest impression.
This is an important period for marketing, promotions and personnel motivation so to help you get the most out of your Christmas corporate gifts we have merged this guide to make this Christmas go with a swing.
It seems quite obvious, but if you are sending out Xmas corporate gifts with a marketing and promotional motive then it is the items that are usually practical and used most frequently that will be the most effective. If you are promoting your brand then chances are you will have the company logo design on the gift and the gift itself will be an item that reflects the particular brand message, so the more often it is used the higher it’s visibility will be.
Every day office items are a great place to start, and products like display drives and paperweights make superb Christmas corporate gifts because of their higher practicality and visibility. An item such as this that has your company’s brand onto it will be frequently seen and dedicate your company to the memories of those that will matter the most, existing and potential customers.
As I mentioned in the intro, quality is becoming more important with Xmas corporate gifts. The days of giving vast numbers of poor quality gifts continues to be replaced with the practice of sending out premium corporate gifts to only the best customers and the potential clients who matter the most.
Premium Christmas corporate gifts will make a real impression with both staff members and clients and will stand out from all of your competitors who are still using the “spam” approach to corporate gifts. The feeling of receiving a special gift is the exact same whether you are at work or at home, therefore make sure you treat those that are close to you in business with the same level of thought as you would those closest for you in your personal life.
Following the subject of quality, the subject of cost will inevitably follow. Everyone is working to a tight budget right now and it will be crazy to go and spend huge sums of money on Christmas business gifts if the budget is creaking. The trick is that items with a higher perceived value such as flash memory sticks or business card holders can actually be quite affordable. Premium corporate presents don’t have to cost a premium and products with a high perceived value often means that your recipient’s are happy with their gifts and your bank manager is not shouting at you down the mobile phone.
The message is vital for your Christmas corporate gifts and it is something that you should think about right at the start when you are deciding what to get and who to give it to. Like a brand, the message can be portrayed with the physical item that you get or with what you have branded onto it, whether that is a logo, a slogan or a message. Are you advertising your passion with regard to quality? Then make sure your gift fits this promise. Trying to build closer relations with a company? Show you have got gone to the trouble to find out what it is that they do and the type of people that these people employ. Personalisation is the key to delivering a powerful and lasting message.
As well as being practical it is important that your Christmas corporate gifts look great. Is actually all very well having an useful product but if it is mind bogglingly unpleasant then there is no chance that people are going to want to be seen with it. Beauty is of course in the eye of the beholder so unless you are certain that someone is going to like a particular gift, avoid anything controversial and stick to contemporary, fashionable items that will be appreciated with the most people. Of course , personalisation is extremely important in case you are buying gift in bulk after that staying safe with the style of the product is a must.