Since Steve Jobs once said, “Design is not just what it looks like feels like. The design is how it works. “functionality and the serviceability, not the visual design, determine the success or failure of a website. The visitor of the web page is the only person who is looking for info regarding a product or a service.
With a click of a mouse the visitor decides, the user-centric design is the requirement for success and profit-oriented web design.
We are going to focus on main elements of web design, lateral thinking and result oriented approaches for effective web design which can result in more sophisticated decisions, as a result, simplifying the process of comprehending the presented details.
Before seeing the guidelines for effective web design, it is important to know, what users think when they interact with a website.
The behaviour of the user, when he or she interacts with a website, is similar to a client interacting with a store. Visitors glance at each page, text and images. They will narrow down to clickable links which usually catch their interests.
Most customers when they visit a web page they are looking for a specific information, product or service.
Users Such as Quality: If a web page provides high quality content, then it is compromised along with advertisements and design of the web page. One should remember that a mix of good style and quality content, is needed to drive relevant traffic on the webpage.
The majority of Users Scan The Webpage: Any time an user visits a web page they will scan the webpage for the details which fulfils their needs.
Internet users are Impatient and They What Instant Gratification: If the content on the web page is not properly structured and if visitors is not able to get the required information inside the first three seconds. Then the likelihood of users exiting the webpage raises.
Users Don’t Make The Best Options: Web page visitors don’t go page by page to search for the required info, rather they scan the web page and the link, which satisfies their particular requirement and they jump to it.
Web Users Follow Their Individual Intuitive Sensation: Most users scan the web page instead of reading line by collection. According to the information architect Steve Krug, it is mainly because the users don’t care. “If we find something that works, we all stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing a complex design, then create a great design which makes users think. ”
Now, having seen the users behaviour, next we are going to register the web designing principles
Don’t Make Users Think too Much: According to Krug’s first law of usability, the web page should be self-explanatory, it should consist of answers to most of the questions which users can get after going through the internet page. If the navigation and site architecture isn’t designed properly, the user will find it difficult to comprehend how the system works. A well thought and structured design along with clear and to the point quality content direct the user toward availing the services or making a purchase. Therefore, well-planned structure reduces the psychological load. Once this is achieved, it will probably be easy for the user to navigate through the internet site.
Use Minimum Fill in Forms: In every project which is designed to cater to the particular needs of the user, try to maintain users requirements minimal. First-time site visitors will like if they don’t have to fill in lengthy forms to try out your service. Basically, remove all barriers, an user enrollment using a long fill in the form is sufficient to cut down on the incoming traffic.
Divert users attention towards your USP: A website contains both static plus dynamic content, some aspects of the user interface are more attractive than other people. Attractive content, images and videos should be used to attract customers towards your USP (Unique Selling Proposition).
Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and they neglect architecture of the web page plus content. A good mix of design, layout and content will drive more quality traffic to the webpage.
Strive for Simplicity and Effective Writing: The content on the web page should be clear, succinct and properly structured. As it assists the user to find the required information simply.
Innovate But Not Distract: An impressive web site design uses innovation and creativity. Make use of white spaces or negative spaces as per the requirement. A white area is the area of the page that is bare, mainly used between the images and videos.
Visually Appealing – Target As Per The particular Niche: Every industry or segment caters to specifically targeted customers based on factors like age, geography and gender. The design of the web page ought to be explicitly designed to target selected niche market.
Build Online Credibility and Rely on: Nowadays everybody is present on interpersonal platforms, users and business enterprises each. Use your web page to build trust plus credibility on social platforms. A testimonial from the existing clients is an excellent way to do this.
Optimized Web Page: Website should be optimized to load faster without having compromising on quality factor.
Receptive Web Design: Due to increase in handheld gadgets and data penetration. Mobile devices are the main source of traffic on the website. Webpages should be responsive to load in any device irrespective of the screen size.
Thus, a web page should be designed keeping in mind, the consumer and business needs. Use these types of web design principles to get an visually appealing and result oriented web page.
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