Tools have become one of the major weapons in the search marketer’s arsenal. There’s no query whether to use software for SEARCH ENGINE OPTIMIZATION or not. Even those few advocates of fully manual SEO furthermore use different tools in their every day optimization activities. And although abilities and knowledge are extremely important, equipment is also high up on the priority checklist.
There are so many of SEO tools and software packs out there that just looking through them can take up days, if not weeks. So how do you select the right tool that will deliver the results, helping you perform the job faster and make your investment into it worthwhile? Ask yourself these 7 simple questions. The answers will help you make the educated choice and select the right SEO tools for your optimization needs.
Things to consider when choosing SEO tools:
1 . How many people will be using the tools?
The thing is different SEO tools and services have different licensing options. If there’ll be just one person using the tools, you can go for a single-person license. In order to equip a group of people you’ll need to provide each one of these with a license. Many software companies have flexible licensing options enabling you to get multi-user licenses with a wonderful discount.
2 . Where will the various tools be used?
Will you be using the tools simply on your office PC or would you intend to work with them at home, on your own laptop when travelling, etc? Some tools are licensed per pc, others – per person meaning you can install them on several machines, given you only work on one-by-one.
3. Will all SEO work opportunities be done by one person or not?
For those who have just one SEO guy who’ll be taking care of the whole optimization campaign you may opt for an all-in-one SEO package. Nevertheless if you have an in-house team of several members who specialize in different aspects of SEO (one person does keyword research, another one is responsible for backlink, etc . ) you’ll be better off with task-specific SEO tools.
4. Do you need customer reporting?
If you do SEO yourself for your own personel website you don’t really need advanced confirming facilities with pretty graphs plus eye-candy charts. However if you provide SEO services or intend to begin doing this in the future, you need to pay close attention to the tools’ reporting functions: which platforms do they support, can you brand name and customize the reports, etc .
5. Is the project ongoing or you need the tools for a certain period of time?
Some SEO tools are subscription centered, others are sold on an one-off-payment schedule. When you know the time frame of your project it’s easier for you to choose the right membership period.
6. What goals you wish to achieve with the tools?
It’s important to keep in mind that ranking on top for your keywords is just not the ultimate aim. You don’t need search rankings; you need visitors, subscribers, clients and product sales to grow your business. It’s important to clearly set your goals from the very beginning so you are able to tell whether the tools an individual has purchased really drive you communicate goal, or if you need to try another thing.
7. How will you be measuring success?
To be able to estimate the value that your Tools or subscription service brings you need to decide how you’ll be measuring success. There may be several success metrics for example: rankings, traffic, conversions, ROI, etc . The success metrics may differ based on the SEO task: e. g.
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in case you managed to unearth some really lucrative keywords but failed to get great rankings for them that means, you have a great keyword tool but you need to visit a better link building tool.
It’s important to come up with success metrics before you start using any SEO tools, so that you can measure your manual productivity and evaluate how your SEO tools help you boost your efficiency plus whether they are worth the expense made.